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O Bag was founded in 2009 and its products were first exhibited at the Milan International Exhibition in 2010. O Bag can be found in over 50 countries worldwide. After releasing the O clock, O Bag released a pocket watch, the O chive and a range of bags, the O bag. They opened their first branded store in 2011 in Venice.

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Every product made by O Bag to date has had an ‘O’ in front of the product. This comes from the first of O Bag’s products which was named the ‘O Clock’ much like the usual way of expressing the time in . The company kept the ‘O’ as a way of identifying its products much like the ‘i’ in  products.